Objective:
The objective of this project was to create a brand stationary kit and logo for a restaurant or fast food chain. Then using the new logo, create a Food Truck and Menu Board for the restaurant or fast food chain.
Process:
I began with some research about Pizza Quest. The company is a local pizza place in London Ontario that sells pizza, wings, nachos and much more. After designing the logo I designed the stationary kit. I think adding the yellow was a very good choice because it makes everything “pop”, and people, I feel, usually think of yellow and red when they think of pizza. I wanted the food truck to be unique so I created many illustrations of what I think represents pizza, as a background. I added these same illustrations to the menu board so it looked cohesive.
Medium/Tools Used:
Adobe Illustrator and InDesign
